Here at Plenty we love the new year and the enthusiasm and rejuvenation it brings!
Over the holidays, in addition to consuming vast quantities of butter and potentially wearing a dangerous sweater or two, the Plenty team spent its time reading fundraising advice from the past year and combing through the numerous advice columns for 2014.
We thought we’d follow tradition and offer you our top five pieces of advice for the year ahead.
Tip #1: Treat your peer-to-peer fundraisers differently than you treat your donors.
To do this, you first have to recognize that donors are not the same as peer-to-peer fundraisers. In a traditional fundraising relationship, you as a nonprofit organization have a direct relationship with your donor. You meet the donor, tell them about the better world you’d like to create with their help, and invite them to join you. You ask for a gift, and then you (hopefully) follow-up to not only thank them, but more importantly to tell them the impact their gift helped create.