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Unlocking Growth for Organizations and Idealists Like You

Top Five Tips For 2014: Tip #5 Focus On Your Fundraisers

[Editors Note: Over the holidays, in addition to consuming vast quantities of butter and potentially wearing a dangerous sweater or two, the Plenty team spent its time reading fundraising advice from the past year and combing through the numerous advice columns for 2014.

Topics: Funding Strategy

Top Five Tips For 2014: Tip #4 Make Your Emails Stand Out

[Editors Note: Over the holidays, in addition to consuming vast quantities of butter and potentially wearing a dangerous sweater or two, the Plenty team spent its time reading fundraising advice from the past year and combing through the numerous advice columns for 2014.

Topics: Funding Strategy

Top Five Tips For 2014: Tip #3 Show The Impact Your Organization Is Making

[Editors Note: Over the holidays, in addition to consuming vast quantities of butter and potentially wearing a dangerous sweater or two, the Plenty team spent its time reading fundraising advice from the past year and combing through the numerous advice columns for 2014.

We thought we’d follow tradition and offer you our top five pieces of advice for the year ahead.]

Tip #3: Show the impact your organization is making.

At Plenty we believe there is more than enough abundance in the world to go around. Your organization’s fundraisers dedicate their time to unlocking this abundance in order to support your organization’s mission. While their commitment is unparalleled, the truth is, there are many fundraisers representing many worthy and important causes, and the greatest battle for any fundraiser is connecting potential donors to your organization and mission that the fundraiser cares about. Equipping your fundraisers with the right sound bytes to share, so that they can describe the impact of their donations and their donor’s donations, is critical to their fundraising success. Everyone wants reassurance they are making a difference!

Topics: Funding Inspiration Strategy

Top Five Tips For 2014: Tip #2 Harness The Power Of Design

[Editors Note: Over the holidays, in addition to consuming vast quantities of butter and potentially wearing a dangerous sweater or two, the Plenty team spent its time reading fundraising advice from the past year and combing through the numerous advice columns for 2014.

We thought we’d follow tradition and offer you our top five pieces of advice for the year ahead.]

Tip #2: Harness the power of design.

Seven…Six…Five…Four…Three…Two…One. That’s it, times up.

Seven seconds is exactly how long your brand has to capture the attention of your audience. It seems to be a seemingly impossible amount of time, right? How can you be expected to draw someone in so fast while still sharing your message? My guess is your mission alone takes longer than seven seconds to explain. The answer is simple, both figuratively and literally.

Topics: Strategy

Top Five Tips For 2014: Tip #1 Treat Your P2P Fundraisers Differently Than Your Donors

Here at Plenty we love the new year and the enthusiasm and rejuvenation it brings!

Over the holidays, in addition to consuming vast quantities of butter and potentially wearing a dangerous sweater or two, the Plenty team spent its time reading fundraising advice from the past year and combing through the numerous advice columns for 2014.

We thought we’d follow tradition and offer you our top five pieces of advice for the year ahead.

Tip #1: Treat your peer-to-peer fundraisers differently than you treat your donors.

To do this, you first have to recognize that donors are not the same as peer-to-peer fundraisers. In a traditional fundraising relationship, you as a nonprofit organization have a direct relationship with your donor. You meet the donor, tell them about the better world you’d like to create with their help, and invite them to join you. You ask for a gift, and then you (hopefully) follow-up to not only thank them, but more importantly to tell them the impact their gift helped create.

Topics: Funding Strategy

Home For The Holidays

I saw a news story the other day that confirmed two of my long-held beliefs. First, that you can find anything you need on Craigslist. And second, that there is plenty for everyone.

A woman in California posted an ad on Craigslist in the hopes of renting a mom and dad for Christmas. With no family of her own and a childhood full of unhappy memories, Jackie Turner was hoping to turn things around this year. What she didn’t know is that while trying to change her own life she would change the lives of others as well.

Topics: Inspiration