A few Plenty teammates attended Do Good Data 2014 in Chicago last week. One of the sessions they attended spoke about the Impact Genome Project lead by Mission Measurement, which is attempting to quantify and benchmark the impact of social service programs by market and sector. The goal is to help nonprofits and others decide which programs to invest in or support. Programs would be equally set against each other with an efficacy score. By level setting programs this way, the score would also speak to the operational effectiveness of the nonprofit, and become yet another resource used to inform donor-giving decisions.