It happens like clockwork: starting on October 1st, pink takes over. Pink lights dot the skylines of our cities, athletes don pink gear in games, clothing and jewelry designers offer rosy-hued merchandise — all in the name of increasing awareness about breast cancer.
It’s become increasingly popular to criticize breast cancer awareness peer-to-peer fundraising strategies. A quick search for “breast cancer awareness backlash” turns up 1.8 million results, including articles in notable, well-regarded publications. Critics suggest that pink-drenched campaigns sugarcoat breast cancer, or that slapping a pink ribbon on merchandise is an exploitative way to increase sales.