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Unlocking Growth for Organizations and Idealists Like You

Infographic: Why Breast Cancer Awareness Matters More Than Ever

It happens like clockwork: starting on October 1st, pink takes over. Pink lights dot the skylines of our cities, athletes don pink gear in games, clothing and jewelry designers offer rosy-hued merchandise — all in the name of increasing awareness about breast cancer.

It’s become increasingly popular to criticize breast cancer awareness peer-to-peer fundraising strategies. A quick search for “breast cancer awareness backlash” turns up 1.8 million results, including articles in notable, well-regarded publications. Critics suggest that pink-drenched campaigns sugarcoat breast cancer, or that slapping a pink ribbon on merchandise is an exploitative way to increase sales.

Topics: Funding Strategy

Three Things Your Team Isn’t Telling You

Your field staff are some of the most important people working at your nonprofit organization. In their position at the front lines, they may be the only employees your constituents ever meet. Therefore, when evaluating your fundraising strategy, it is important to consider how well you are supporting and managing the team executing it.

Topics: Funding Leadership

The Turning Point For Blackbaud

I returned home from bbcon, Blackbaud’s annual conference for nonprofits, last week and spent the better part of the following day trying to decide what to say about it.

If you’re reading this, you almost certainly know that Blackbaud is the largest provider of nonprofit software in the world. Nearly everyone in the nonprofit sector uses or has used a system owned by Blackbaud. From cloud CRM to on-site databases; from constituent tracking to financial systems to grading portals for education; from starter software for new nonprofits to enterprise solutions for the largest players, Blackbaud does it all.

Topics: Leadership Strategy

Your Cause Is Worth More Than A Dollar A Day

There has been much discussion on the Plenty team about the recent news of Perry Chen launching a website called Dollar A Day to engage the public in nonprofit giving and volunteering. As former CEO and current Chairman of the crowdfunding company Kickstarter, to which 7.1 million people have pledged $1 billion funding 71,000 projects to date, Perry knows a little something about raising funds in a grassroots, innovative way. But we’re not so sure that he has it right this time.

Here’s how it works: Anyone can sign up to make a tax-deductible donation of $30 per month through Dollar A Day. Every day, Dollar A Day sends an email about its daily featured nonprofit and $1 is automatically donated on behalf of each paid subscriber to the day’s featured nonprofit. The next day, there’s a new email describing a different featured nonprofit that receives $1 from each paid subscriber. And so on. Donors can even choose to increase their monthly gift to $31.20 per month to cover processing fees.

Topics: Funding Inspiration Strategy

The Best Of bbcon 2014

The Blackbaud Conference for Nonprofits is next week and we’re getting ready to make the trek to Nashville. If you’re like us you have a love/hate relationship when it comes to conferences. While we love the opportunity to step away from our day-to-day tasks to gain insight into industry trends, learn from really smart people, and network with fellow nonprofit professionals, we also know that there is a downside to conferences. The days can be long and the meals are – well, let’s just say the hotel minibar snacks are not neglected. But it is all worth it if we can leave feeling that there was value in the content.

While we may not be able to get you chicken at lunch that resembles chicken more than rubber, we can help you sort through the sessions at bbcon and maximize your time!

Topics: Leadership

Storymaking: The Bridge Between You And Your Fundraisers

Plan, produce, share, measure (hopefully), and repeat. Even those of us only slightly involved in marketing are familiar with this cycle. We strategize about the messages we want to communicate, what creative to use, and where to share the content. Then we examine the results and start all over again. At a high-level this process looks correct, right? Not only did we plan our messaging but even took time to measure the results. Most of us would pat ourselves on the back for taking these steps.

Topics: Funding Strategy