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Unlocking Growth for Organizations and Idealists Like You

Game-Changing Fundraising: A Primer On Peer-to-Peer Fundraising Basics

It’s no secret that we at Plenty believe in the power of peer-to-peer fundraising.

We’ve introduced you to P2P in our e-book, highlighted its role in the dynamics behind the ALS Ice Bucket Challenge, and talked you through the long-term benefits of building a peer-to-peer community. And although we’ve defined what peer-to-peer fundraising is, you might still be wondering why we’re pouring cups of peer-to-peer Kool-Aid.

Topics: Funding

Three P2P Fundraising Problems To Solve In 2015

As you look ahead to your resolutions and plans for 2015, you may be struggling to juggle today’s goals with yesterday’s challenges and tomorrow’s uncertainty. It can be hard to forget about past blunders, focus on the present, and plan for the future all at the same time, especially when your list of priorities only continues to grow. Make 2015 the year you let go of the professional baggage, adopt new best practices, and surpass your goals. 

These are three common challenges nonprofits face when balancing the past, present, and future, and how to put them to bed over the next twelve months: 

Past
The Challenge: Although the recession had a delayed and lengthy impact on the nonprofit space, it’s (finally!) behind us. People are giving again, campaigns are growing, there’s abundance to be harnessed. The mentality of scarcity no longer serves us – there are plenty of resources to connect, engage, and activate for your mission. It’s time to adopt a mindset of growth rather than one of recovery or maintenance. 
Topics: Funding Leadership Strategy

How To Build A Strong Peer-to-Peer Fundraising Strategy In 2015

If one thing became clear to us in 2014 it is that we live in a peer-to-peer world. We get our news from Facebook, decide where to eat based on Yelp, share our lives on Instagram, and experience parental inadequacy through Pinterest. The dramatic success of the Ice Bucket Challenge was the exclamation point on the end of a long sentence: peer-to-peer is now mainstream.

Topics: Funding Strategy

Is “The Next Big Thing” Harmful To Your P2P Fundraising Strategy?

It’s no secret that the Plenty team spends a lot of time thinking about ways to help nonprofits match their long-term stewardship needs with their desire to adopt new approaches that appeal to different audiences, including the next generation of fundraisers. In doing so, we’ve identified tools that seem promising at first, but actually amount to transactional givingIn these situations nonprofits ask for small donations, or tie donations to semi-relevant purchases, making the interaction between their organization and the donor completely transactional, preventing them from creating long-term relationships, and essentially stifling their P2P fundraising strategy. 

Therefore, we get really excited when we find a resource that’s both innovative and relational. Recently, there has been some buzz among the Plenty team about Charitweet, a startup platform that allows nonprofits to receive donations through tweets. Unlike the traditional mobile giving platforms hosted by mGive, Give by Cell, Qgiv, and a plethora of others, Charitweet is centered on engaging a donor’s network through social media in a way that conventional text-to-donate platforms do not. For instance, once someone makes their first donation via Charitweet, that donor will never have to enter their credit card information again - even if the next donation is months later or to a different organization. This is only one example of the benefits of Charitweet but a great reminder that user experience is key to driving first-time and future donations.

Topics: Funding Strategy

Three Ways To Move Your Nonprofit's Analytics Forward In 2015

Three-Ways-to-Move-Your-Nonprofits-Analytics-Forward-in-2015It happens every year. Right around Halloween, I slowly start to abandon many of my good habits and start thinking about how I’ll improve things next year, and by the end of the year I’ve accumulated a lengthy list of resolutions to tackle on January 1.

The New Year is a great excuse to set personal and professional goals. Take this opportunity in 2015 to start thinking about your peer-to-peer resolutions. The budgets are written and the goals are set, so you know what needs to be accomplished in 2015, but what good habits are you hoping to adopt that will improve your program this year?

Topics: Funding

Re-Believe In Your Nonprofit's Mission

A few years ago we were on site with a client whose Walk program was steadily slogging along. They hadn’t bounced back from the 2009 slump yet and weren’t seeing the growth that leaders at every level of the organization were hoping for and working towards. About halfway through a conversation with the project team something clicked - they realized they had a lot to be proud of. They had become lost in the day-to-day mire of running a simple enough program within a complex, multi-faceted organization. They had lost sight of the purpose of the program and, to some extent, the organization: to raise critical, mission-fueling funds and change lives. 

After some rigorous and candid conversation on this topic, one of the team members said:

Topics: Funding