It’s no secret that the Plenty team spends a lot of time thinking about ways to help nonprofits match their long-term stewardship needs with their desire to adopt new approaches that appeal to different audiences, including the next generation of fundraisers. In doing so, we’ve identified tools that seem promising at first, but actually amount to transactional giving. In these situations nonprofits ask for small donations, or tie donations to semi-relevant purchases, making the interaction between their organization and the donor completely transactional, preventing them from creating long-term relationships, and essentially stifling their P2P fundraising strategy.
Therefore, we get really excited when we find a resource that’s both innovative and relational. Recently, there has been some buzz among the Plenty team about Charitweet, a startup platform that allows nonprofits to receive donations through tweets. Unlike the traditional mobile giving platforms hosted by mGive, Give by Cell, Qgiv, and a plethora of others, Charitweet is centered on engaging a donor’s network through social media in a way that conventional text-to-donate platforms do not. For instance, once someone makes their first donation via Charitweet, that donor will never have to enter their credit card information again - even if the next donation is months later or to a different organization. This is only one example of the benefits of Charitweet but a great reminder that user experience is key to driving first-time and future donations.