#1: Peer-Enable Everything
[Editor's Note: This is the first in a series of blog posts expanding on this year’s peer-to-peer fundraising trends, as presented from the main stage of the 2015 Peer-to-Peer Professional Forum Conference and unpacked in our e-book, The Expansive Impact of Peer-to-Peer Fundraising].
Keeping up with the Joneses is hard, but keeping up with the industry can be impossible. That’s where Google Alerts comes in. This handy tool allows you to input a keyword or phrase into Google, which then trolls cyberspace for its mention in news articles, blog posts, or on social media. At the end of each day, you then receive an email summary, in newsfeed format, of the term’s activity. Pretty neat, right?
A few months ago I requested to receive alerts for “peer-to-peer” assuming I’d receive a narrow list of updates relevant to my search. But each time I scroll through the daily newsfeed,