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The Plenty Team
December 5, 2013

Plenty. One word. Short and sweet.

On its own, plenty is concise maybe even simple. Yet, like most words, in the context of a sentence or story its brevity is met with heavy connotations and strong emotion. A plain word in nature, when paired with others, is easily swayed from a hopeful tone to one of desperation and suffering. We see this when we talk about people with plenty of money, plenty of love, plenty of resources juxtaposed against those with plenty of sadness, plenty of troubles, plenty of pain. Plenty is no longer simple, it is now a symbol of the complex issues our world faces.

These issues require a great deal of attention and action, and often remind me of another word that may be overlooked, timshel. A word with little grandeur until its meaning is known, thou mayest. Not thou must, but thou mayest. It represents the idea that we all have the power to choose our actions and course in life.

Plenty is a solid example of people exhibiting the right and obligation to choose. We can choose to glance over the wrongs in this world, or we can choose to right them. At Plenty we choose to see disease, poverty, deprivation as obstacles we can overcome, battles we can win.

We choose to wear our hearts on our sleeves and place shovels in our hands.

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