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The 2014 Top 30 Peer-to-Peer Fundraising Program Data

Jeff Shuck
March 26, 2015

Earlier this year we revealed the the Top 30 Fundraising Programs of 2014 at the Peer-to-Peer Professional Forum Conference. We took a microscope to 2014's data to pull out the most memorable trends of the year, uncover the programs that saw growth as well as those that declined, and what your organization can expect to see in 2015. 

For the first time ever, we are bringing that data to you in an interactive form! We created a new and improved representation of the Top 30 data that will allow you and your team to explore the 2014 data and trends in an interactive setting. Click throughout the chart below for a deeper understanding of 2014's P2P fundraising results. 

Among the trends we're watching:

  • Several of the largest organizations experienced significant decline. The green and red bars represent trending as compared to 2013 (measured against the bottom axis).
  • At the same time, there was strong growth in the smaller programs. Eight of the ten smallest programs grew, many significantly.
  • Again this year, walks dominated the landscape. The overall revenue totals of each program are shown as colored circles (measured aginst the top axis). The circles are colored by type of program.
  • Social DIY fundraising programs like Movember and St. Baldrick's continue to build momentum.

As peer-to-peer permeates our everyday lives, we expect strong growth in this sector for many years to come. However, the 2014 data show that the growth may not automatically come to traditionally dominant events. A new group of challengers is gaining ground.


For the full report on the Top 30 data and the most memorable fundraising trends download our latest e-book "The Expansive Impact of Peer-to-Peer Fundraising". 

Download your copy here!

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