We are getting asked by a lot of our clients about what to do with their existing cause marketing and social impact programs during the COVID-19 pandemic.
Is it insensitive to keep running programs directed at other causes during this time? Should programs be pivoted towards the Coronavirus? What about deeply integrated brand tie-ins?
During this time, we encourage you to take a deep breathe and slow down to create an authentic, meaningful, and connected response to what is happening, right now.
Tune in to the video below to hear advice and insights on:
- Assessing your cause platform and response to COVID
- The power of alignment with your team
- The tone of your message
- Serving the greatest need
- Fortifying your current community virtually
As always, an authentic response is the best response. And as always, we're here to help if you need it.