Strategy Consulting

For Conscious Organizations

We work with smart, conscious leaders who need thoughtful counsel to understand their options, capitalize on big opportunities, help their teams work through complex challenges, and find a clear path forward.

You have the answers. We'll help you find them. 

Lead With the Heart

A Conscious Approach to Strategy

Customers, shareholders, employees, and executives are asking for a different way of doing business. The old rules of maximizing profit at any cost have given way to a holistic desire to balance short-term profit, sustainable long-term growth, and many other factors, from positive environmental impact to the personal fulfillment of team members to overall social good. 

How do you pursue a multifaceted strategy without tying your organization in knots?

A conscious approach to business needs a conscious business strategy. 

Conscious business strategy builds on traditional strategic fundamentals like focus and differentiation and integrates them with the awareness, alignment, and intention that are the cornerstones of conscious leadership.

Strategy shows up in organizational culture – in the difference between what your team says is important versus how they spend their time. Strategy also shows up in the financial statement – in how your organization allocates its resources.  

So, conscious business strategy blends cultural wisdom and intellectual analysis. It is based on a collective awareness of the organization's needs and values, alignment with what matters most to the core stakeholders, and the intentional pursuit of a shared vision of success. 

Outcomes

We Foster Conscious Growth

Conscious leaders work with us to create purpose-driven, conscious business strategies that unlock growth in their businesses, communities, teams, and themselves.

We help you create growth along three dimensions.

  • Revenue

    We build strategies and campaigns that create significant financial lift for your business.

  • Impact

    We help you do well while doing good in the world.

  • Fulfillment

    We help you make sure your work benefits your soul as well as your financials.

Strategic Planning

We help conscious businesses and their teams set effective, inspiring conscious strategies from the inside out. 

Strategic Planning • Growth Strategy • Positioning and Competitive Advantage • Turnaround • Finding New Ways Forward

Social Purpose Strategy

We help conscious businesses and teams do good and do well through passionate, mission-driven strategies that build the business and its positive impact on the world. 

Purpose-Driven Growth • Sustainability & Responsibility • Development Strategy •  Philanthropic Partnerships & Engagement

Innovation

We help conscious leaders and teams think differently about their challenges and surface new growth opportunities. 

Brain- and Heart-Storming Sessions • New Product and Campaign Design • Problem Solving • Grassroots & Peer-to-Peer Movements

Facilitation

We help conscious teams confidently and courageously share their truth, listen deeply, align on what to do next, and co-create a new path forward. 

Values Clarification • Visioning • Team Retreats • Board Engagement and Development •  Workshops and Retreats 

Insights

We help conscious businesses and teams "see what is" to uncover insights from their data, stakeholders, employees, and own inner wisdom.

Proprietary Assessments • Data Analytics • Listening Interviews • Market and Consumer Insights • Discovery Workshops

Why Choose Plenty

Our clients routinely tell us that before hiring Plenty, they chose a large, well-known consulting firm. 

Again and again, we hear, "After a year of work and tens of thousands of dollars, all we got was a nice PowerPoint. We need to try something that actually gets results."

It's amazing how many strategic planning engagements end with an expensive slide deck that doesn't reflect the cares of the stakeholders, the needs of the market, or the opinions of the team.

We won't PowerPoint over your problems. Our conscious, experiential approach will surface the real issues, find solutions your team cares about, and build the buy-in along the way that you need to be successful. 

Conscious Approach

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Focused on Alignment

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Head and Heart

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Executive-Level Service

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Process and Product

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Change From the Inside Out

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Conscious Approach • Focused on Alignment • Head and Heart • Executive-Level Service • Process and Product • Change From the Inside Out •

We love our clients.
And they love us.

  • "Jeff and Jennifer facilitate in a way that maximizes benefit for the individuals in the room, the collective group and organization as a whole. They connect incredibly well with the participants and lead the process with a style that ensures authenticity, collaboration and trust. Meridian is an amazing process!"

    Ken Brissa, March of Dimes

  • "Plenty not only helped the team gain alignment and clarity on our vision at the highest level, but they also enabled us to go deep on key next steps and tactics to make the vision a reality. Plenty is more than a purpose-driven organization. They are experts in facilitating and gaining alignment for brand strategy. I would highly recommend any brand or company in need of alignment on vision and strategy."

    Tom Bufalino, Beam Suntory

  • "I'm very proud to work with Plenty, utilizing their strategy process, to chart a strategic path for Maker's Mark to better connect the brand values with the values consumers care most about, and linking to the many environmental initiatives the brand and distillery has piloted."

    Andrew Mondzelewski, Maker’s Mark

  • "Plenty's Meridian process was truly insightful and inspirational! The approach of focusing on passion, purpose and possibilities was not only uplifting, but also galvanizing for our Team...resulting in true alignment and conviction for our future. Jennifer and Jeff's expert coaching, along with the beautiful facility and activities in nature, made the experience one of the best I've attended!"

    Well Enterprises

  • "Plenty’s Meridian process helped our team define the essence of our program, which resulted in a clear path forward towards our goals. Coming out of this process with the groundwork, alignment and common speak has helped us continue to work towards that guiding light."

    Andrea Larson, Fred Hutch Cancer Center

Hear About Our Process From Recent Clients

We’re fortunate that our clients have shared their stories on our podcast, Plenty for Everyone. Two specific episodes give a nice insight into our approach to strategy consulting.

Purpose-Driven Strategy at Starr Commonwealth

Starr Commonwealth is a Michigan-based nonprofit driven to heal through trauma-informed care training and direct services so that all children, families, and communities can flourish. Two of their senior executives joined us for a great conversation about purpose-driven strategy, Meridian, and transformation.

Growing For Good With Beam Suntory

We’ve had the good fortune to do a lot of strategic planning work for Beam Suntory as they put their social impact initiatives in place. This is a great conversation about the role of passion and leadership in strategy.

    • We'll help you choose a project team.

    • We'll introduce the project and align on your goals.

    • We'll spend a few days to a few weeks exploring your organization, depending upon the scope of our work together.

    • We will conduct quantitative and qualitative analysis to help surface insights, challenges, and opportunities. 

    • This may include mining constituent data, running revenue and expense analytics, interviewing key stakeholders, and deploying proprietary assessments.

    • There's no substitute for in-person human connection. Every engagement we conduct features an in-person experience at HeartSpace, Plenty's retreat center in Park City, Utah, or onsite with you.

    • We'll share our discovery findings and distill the discovery from your team and
      agencies.

    • We'll use nature and outdoor exploration to help you find the most important insights to apply to your challenge, and inspire you to dream about your company's highest possibility.

    • As we go, we'll explore possible alternative solutions, and, most importantly, align on what's next. 

    • After the in-person session, we'll document the discussions, decisions, and roadmap in a playbook - a beautiful, informative plan that includes all of the components of your decisions.

    • Then, we will refine it together, ensuring buy-in and adoption from key decision-makers like board members, executives, partners, and agencies.

    • We also test any financial models we've built and workshop any key operational changes. 

  • Finally, we'll help you codify the decisions and direction into your existing plans and budgets or, if applicable, replace your previous strategies with what's been created.

    In addition to the experiential deliverables, you can count on at least four written deliverables:

    1. Discovery Findings. We'll present a set of discovery findings to you.

    2. Retreat Materials. This is a workbook for you and each project team member to use during our in-person session.

    3. Draft Playbook. A draft playbook outlining the approach we've agreed on for you to review and use. This may include financial modeling, depending on the core problem to be addressed.

    4. Final Playbook. A final playbook, integrated into your existing strategic and financial documentation, based on your feedback on the draft.

Our Typical Process

Our immersive, proven process ensures you build a great plan – and create the buy-in you need to implement it.

We tailor every engagement to your specific needs. Here's how we approach a typical strategic planning process. 

When you're ready for different results, you need a different kind of consultant.