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Jeff Shuck

Co-Leader and CEO

I've tried to dedicate my life to my fundamental belief that each person plays a part in the world, and each part matters. I consider myself to be an analyst as well as an artist, and I love combining my experience in business strategy with an active creative spirit. 

In my early career I worked in leadership development, creating curriculum on values for college students. I felt the pull of art and entrepreneurship at an early age, and spent a few years as a starving artist, singing and song-writing for small record label I called One Schoolhouse Music.

I loved the "music" part, but the "starving" part wasn't as fulfilling. When friends offered me the opportunity to move to Utah to be a part of the first internet boom, I jumped at the chance and became one of the early members of Campus Pipeline. It was a great experience and the place where, notably, I met my co-leader Jennifer Mulholland. 

Fate intervened in the form of a cancer diagnosis that took my mother's life in 1999. I could hear the world calling me to step more directly into social impact. I left Campus Pipeline and became the VP of Productions for the fundraising firm Pallotta Teamworks, which in turn led me to co-found my own firm, Event 360.

For 12 years I served as CEO of the 200-person firm. We raised nearly a billion dollars for charity through creating and producing large-scale fundraising events. During that time, I came to understand that revenue problems are really strategy problems, and strategy problems are really people problems. As such, revenue strategies can only go so far. Ultimately, that realization compelled me to step further into creating true impact, and Plenty was born. 

I graduated Phi Beta Kappa from the University of Rochester and have MBA from Kellogg School of Management. In spring 2019 I'll earn a second masters degree in Predictive Analytics from Northwestern. 

I live with my wife and four children in Michigan City, Indiana. It's an unlikely but heavenly spot; come visit and see. I'm most fulfilled when I stimulate my heart and mind in a variety of ways, so I passionately pursue a variety of hobbies from windsurfing to planted aquariums to comic books to music composition. I love water in all forms and you'll find my in front of Big Water every chance I get. And I'm grateful that music plays a big part in my life – you can hear some of my latest compositions in Plenty's videos and meditations.

It could be that you have nothing to offer — no skills, no talent, no prospects, and all of the doubts you harbor about yourself are pretty much true. 

Or it could be that the world has deep needs that you are uniquely qualified to address. It could be that you were put on this earth to be the exact right key for a specific lock of transformation which will remain tightly shut without your part. It could be that you are the precise bit of effort needed to push the needle of change on the human condition a bit more towards justiceequality, and happiness.

Which is it?

Keeping Up With Jeff