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Peer-to-peer.
Passion-to-passion.

We are the leaders in peer-to-peer fundraising.
Let us help you unlock peer-to-peer fundraising growth through

better ideas, concepts, best practices, and results. 

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Map Your Networks

Create Better Campaigns

Raise More Revenue

Our team has worked in the peer-to-peer fundraising space for two decades, helping our nonprofits clients raise over one billion dollars for charity. We've created some of the most widely-used thought leadership in the industry – and we're ready to help you.

From peers to people to passion.

Our thought leadership in the exploding discipline of networked fundraising has helped thousands of nonprofit professionals like you create better, more successful peer-driven campaigns. We do it by connecting fundraising best practices to the resource that matters most: the hearts and minds of your constituents.

When we care, we share. Can you imagine tapping into the passions of your community to unlock abundant growth? We can, and we're here to help.


What is peer-to-peer?

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Peer-to-peer (P2P) fundraising is one of the fastest-growing and most exciting nonprofit fundraising channels. Whether it is serving as the foundation for massive event programs, the mechanism underneath innovative cause marketing efforts, the viral engine for digital campaigns, or the basis of good old-fashioned networking, P2P is transforming the fundraising landscape. 

Explore our Peer-to-Peer Family Tree to learn more about this expanding channel. 

See the Tree ›


How do I choose the right campaign idea? 

GearsCover.jpgThis e-book will introduce you to the Three Participant Gears that motivate your constituents to advocate on your behalf. Learn how to leverage them to design better P2P fundraising ideas and grow participation in your programs.

 Download Now ›


What can I do to raise more revenue?

FactorsCover.jpgOur Seven Success Factors framework describes the basic building blocks of P2P fundraising – the core criteria that must be in place to create a successful, growing program. This free e-book will give you the knowledge and tips needed to begin improving your program.

 Download Now ›


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Download our newest e-book to learn about the critical components of measuring and increasing the ROI of your peer-to-peer movement. This guide will help you look beyond fundraising tactics to the strategic elements that form the basis of long-term growth. 

We have also included the latest Peer-to-Peer Top Thirty Fundraising results, which highlight the top programs in 2016 and what the latest fundraising trends reveal about community, change, and the importance of creating sustainable fundraising movements. 

 Download Now ›


Plenty is truly giving us the direction, roadmap, and light to do this the way we are. Getting alignment around Plenty's Five Keys have significantly changed our messaging. We're so much stronger in saying what we mean."

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Ken Brissa, Pancreatic Cancer Action Network