The objectives of this phase include:
In discovery, we aim to do a few things:
We'll help you:
When Wounded Warrior Project, an innovative $400 million nonprofit, needed to create a new experiential peer-to-peer fundraising campaign to repair its brand, extend its reach, and engage its constituency, it turned to Plenty.
Plenty and Wounded Warrior Project created and launched Carry Forward, a nationwide fundraising and marketing campaign. After participating in Plenty's process, the trust of the leadership grew so deep that we were ask to manage facilitation of their overall branding and strategic initiative, resulting in Plenty coordinating efforts and deliverables across a wide set of agencies, including Interbrand, Bridgespan, and LeadDog.
In its first year, Carry Forward exceeded expectations – and projections – at every level, surpassing financial goals, attracting national corporate partners, receiving coverage from national media outlets, and perhaps most importantly, revitalizing and reenergizing a staff that had grown weary from scandal. Amazingly, the brand new campaign was ranked 4th-best 5K in the nation in a national survey. Now in full implementation, Carry Forward is expanding at the rate of 33% per year.
I really appreciate all of the hard work you put into today’s presentations. These are great ideas, and I am confident the right one for our Walk will emerge. Thank you!"
Senior Director of Signature Events Development, City of Hope
Below is a glimpse into a few of our favorite concepts.
And if you're interested in seeing more, checkout our Client Success Stories here.
Thank YOU!!! You are everything I want to bring to the Museum and such an amazing infusion of growth energy!!!”
Ellie Starr, Senior Vice President, Museum of Science.
Our clients are change-makers, dreamers, visionaries, and seekers who want
a better life and a better world.
Hear what they have to say below.