Innovate from the inside out with Morpheus, an engaging creative development process for designing breakthrough brands, events, programs, concepts, and campaigns.
The process is designed to engage and stakeholder your cross-functional team and agencies to build buy-in so that you can launch successfully. Together, we’ll help you build a brand that can become a meaningful movement for good.
Bring a meaningful and differentiated program into market so that you can re-engage your key supporters and capture the hearts and minds of new audiences to expand your impact.
Our innovation service will engage the creativity and passion of your team to create better campaigns, inspiring events, and connected communities.
We’ll use interviews, surveys, and qualitative and quantitative discovery to deeply listen to your needs and current state.
Together, we’ll align on what we call Design Parameters, which are the guardrails and product requirements that guide the design of your program.
Then, using discussion, left and right-brain activities, creative assets, video, and more, we'll stimulate your senses to showcase different concept directions that meet your Design Parameters. We also propose at least two directions so you can explore different options.
Our goal is excite and delight you as we facilitate your team to consensus.
With your involvement and feedback, we’ll build out a creative brief for the concept you’ve chosen so it is ready to be implemented.
And, we’ll help you engage your staff, partners, and agencies to stakeholder it throughout the organization.
It is so cool to see Carry Forward ranked the fourth best 5K in the nation in our first year! Thank you, Plenty, for helping create and execute an inspiring, inclusive, and energetic movement in communities nationwide.”
Learn about the Morpheus process, client case studies, your creative team, and more.
Differentiate your brand and engage your community.
We work with powerful brands and passionate people like you. Here is one example of one of our many case studies.
We can deliver Morpheus for you online or in-person.
We're here for whatever you need.
Our innovation process is designed to harnesses your head and heart to uplift your brand, co-create new concepts and campaigns, and magnify the important work you do.
Whether you are looking for a new campaign, event, program, or product Morpheus is here to help. We will work with you to virtualize an in-person event, create new activations for engaging your community, and move beyond old recycled ideas. And in the process, we'll align and inspire your team.
If you're looking to stand out, to differentiate your brand, and engage your community in a new way, Morpheus is designed to help you get there.
If you've ever spent months trying to build support for a new idea only to see it fail when you finally launch it, this service is for you. And, if you've haven't implemented anything new, we're here to help.
The objectives of this phase include:
In discovery, we aim to do a few things:
We'll help you:
The Need
When Wounded Warrior Project, an innovative $400 million nonprofit, needed to create a new experiential peer-to-peer fundraising campaign to repair its brand, extend its reach, and engage its constituency, it turned to Plenty.
Our Work
Plenty and Wounded Warrior Project created and launched Carry Forward, a nationwide fundraising and marketing campaign. After participating in Plenty's process, the trust of the leadership grew so deep that we were ask to manage facilitation of their overall branding and strategic initiative, resulting in Plenty coordinating efforts and deliverables across a wide set of agencies, including Interbrand, Bridgespan, and LeadDog.
Our Impact
In its first year, Carry Forward exceeded expectations – and projections – at every level, surpassing financial goals, attracting national corporate partners, receiving coverage from national media outlets, and perhaps most importantly, revitalizing and reenergizing a staff that had grown weary from scandal. Amazingly, the brand new campaign was ranked 4th-best 5K in the nation in a national survey. Now in full implementation, Carry Forward is expanding at the rate of 33% per year.
I really appreciate all of the hard work you put into today’s presentations. These are great ideas, and I am confident the right one for our Walk will emerge. Thank you!"
Alyson Sprafkin,
Senior Director of Signature Events Development, City of Hope
Below is a glimpse into a few of our favorite concepts.
And if you're interested in seeing more, checkout our Client Success Stories here.
Thank YOU!!! You are everything I want to bring to the Museum and such an amazing infusion of growth energy!!!”
Ellie Starr, Senior Vice President, Museum of Science.
Our clients are change-makers, dreamers, visionaries, and seekers who want
a better life and a better world.
Hear what they have to say below.
We help conscious leaders and businesses grow.
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Park City, UT 84098