Fundraising Consulting
For Conscious Nonprofits
The best fundraising strategies aren’t transactional—they’re transformational.
We help conscious nonprofit leaders clarify their vision, build supportive communities, and gain the confidence to ask for support.
You have the vision for a better world. We'll help you make it real.









A Conscious Approach to Fundraising
Donors, board members, fundraisers, and nonprofit leaders are seeking a different way to raise funds—one that goes beyond transactions and instead fosters deep, authentic relationships. The old model of asking with a hand out has evolved into a more holistic approach—one that balances immediate financial goals with long-term donor engagement, mission alignment, and sustainable impact.
How do you fundraise with heart while ensuring financial success?
A conscious approach to philanthropy needs a conscious fundraising strategy.
Conscious fundraising builds on traditional best practices—like donor segmentation, storytelling, and stewardship—but integrates them with the awareness, alignment, and intention that define conscious leadership.
Conscious fundraising is about more than raising money. It’s about cultivating a shared vision of impact, aligning your messaging and methods with your mission, and fostering relationships based on trust, purpose, and shared values. When you fundraise consciously, you don’t just meet your goals—you inspire lasting generosity.
Aware of Identity
Do we know who we are and who we serve? Can we articulate our theory of change?
Aligned on Differentiators
Do we understand what makes us different? And do we have the confidence to ask others to support us?
Intentional in Focus
Can we collectively agree on what to do and, equally importantly, what not to do?
We Foster Conscious Growth
Conscious nonprofit leaders work with us to create effective, meaningful fundraising strategies that unlock growth in their organizations, communities, teams, and themselves.
We help you create growth along three dimensions.

Raise More
We build strategies and campaigns that create significant financial lift for your nonprofit.

Engage More
We help you make sure your work benefits your soul as well as your financials, and that your team is lifted up in the process.
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Create More Impact
We help translate your mission impact into visual, visceral language your supporters will support.
Fundraising Strategy
We help conscious nonprofits and their leadership teams set effective, inspiring fundraising strategies from the inside out.
Development Planning • Fundraising Strategy • Theory of Change Development • Campaign Turnaround • Growth Modeling • Forecasting
Peer-to-Peer Fundraising
We have particularly deep experience in peer-to-peer fundraising, helping conscious nonprofits grow through passionate, network-driven campaigns and events that inspire donors and engage communities.
As the industry leader in peer-to-peer, we've launched, consulted on, and improved hundreds of peer-to-peer campaigns.
Peer-to-Peer Events • Grassroots Movements • Community Engagement Strategies • Networked Fundraising • Peer-to-Peer Best Practices
Campaign Innovation
We help conscious leaders and teams think differently about their challenges and surface new growth opportunities.
New Event and Campaign Design • Donor Journeys • Messaging Workshops • Philanthropic Partnerships • Business Model Innovation
Analytics and Insights
We help nonprofits uncover insights from their data, donors, employees, and own inner wisdom through in-house analytics, listening interviews, and custom assessments.
Landscape Analysis • Segmentation and Persona Creation • Donor Analytics • Listening Interviews • Donor Insights • Discovery Workshops
Why Choose Plenty
It’s incredible how many fundraising engagements result in generic recommendations that don’t reflect the unique mission, donor base, or culture of the organization. A beautiful case statement and a well-organized spreadsheet are useless if they don’t translate into tangible engagement and real giving.
We won’t just give you a templated strategy and call it a day. Our conscious, experiential approach will uncover the heart of your fundraising challenges, identify solutions that align with your mission and donors, and build the enthusiasm and buy-in needed to bring your plan to life.
Fundraising isn’t just about dollars—it’s about connection, meaning, and impact. And that’s where we excel.
Conscious Approach
Focused on Alignment
Head and Heart
Executive-Level Service
Process and Product
Change From the Inside Out
Our Nonprofit Packages
Our nonprofit services range from affordable one-day workshops to enterprise-wide, multi-year transformations. Every engagement is customized to fit your needs.
Here's where we start.
Meridian
Strategic Planning for Nonprofit Leaders
Myriad
Data-Driven Insights. Rapid Results.
Compass
Workshops, Team Building, and Alignment
Your Consultants
Plenty co-leaders Jennifer Mulholland and Jeff Shuck are dynamic facilitators, strategists, leaders, and published authors. Together, they bring unparalleled expertise in facilitating positive change and unlocking growth for a better world.
Jennifer and Jeff will directly lead your engagement and help you and your organization envision and reach its best future.
Fundraising Resources
We regularly publish blog posts, podcasts, books, and tools to help guide your fundraising growth.
What Our Clients Say
Read what our clients say about working with us.

Didn't Feel Like A Work Retreat
"Jennifer and Jeff provided a safe and nurturing space that allowed me to do some self-reflection on my strengths and vulnerabilities, but also to see…

Genuine Magic
"There is a genuine magic that happens with Plenty. It’s part curation, part commitment and a lot of releasing. That mixed with the team at Plenty and…

Reason To Believe
"Jeff and Jennifer have created a wonderful space and process that facilitates a team's true ability to explore possibilities and find their purpose t…

I Have Never Experienced A More Meaningful Strategy Session
"Having worked in the corporate environment for more than 10 years, I have never experienced a more meaningful strategy session with a team than I hav…

Leading In This Space
"Team Plenty: Thank you for being a model for what I want to be for others. Your presence, your leadership, your wisdom… all things I truly admire. Je…

One Of The Best I've Attended
"Plenty's Meridian process was truly insightful and inspirational! The approach of focusing on passion, purpose and possibilities was not only uplifti…

Two Parts Strategy Session, One Part Renewing Retreat
"The team at HeartSpace really knows how to encourage groups to productively open their hearts towards purposely guiding their organizations towards t…

Highly Recommend
"I came into the week skeptical of the time commitment and more important things that needed to be done at the office. Leaving the experience totally …

Well Done!
Strategy is such a meaty topic to address for any organization and the pre-work that was done by Plenty through the survey and even speaking to a form…