It's easy to be a leader when times are good — but when times are tough, the true measure of one's leadership is revealed.
For the last 225 years, Jim Beam, one of America's oldest companies, has grown through historically tough seasons, including past pandemics, wars won and lost, and the Great Depression. How? By putting people and purpose before profit.
In today's episode with talk with longtime client and friend Tom Bufalino of the James B. Beam Distilling Company on how he and his team work to combine growth with doing good — and how they've used Meridian, Plenty's strategic process, to amplify both.
It's a lively, energetic conversation with one of our favorite people. Come join us!
Tom Bufalino is the Global Marketing Director of James B. Beam Distilling Company - a brand house within Beam Suntory. He has spent over 11 years with the company across a range of functions and geographies that include finance, marketing, Chicago, and Madrid.
His proudest moment at Beam Suntory was launching The Island Spirit Fund for Cruzan Rum. Since its inception, The Island Spirit Fund has raised over $2MM to rebuild the island of St. Croix after Hurricane Maria, and to help communities across the U.S. weather storms of all kinds.