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Episode 27: Rallying the Hope Helpers

Jennifer Mulholland & Jeff Shuck
March 16, 2021
At Plenty we like to say, "Hope needs help." We all have a role in creating the world we wish it to be. How do we stay the course when the world throws us a curve?
On today’s episode, we talk about how one of our beloved clients, City of Hope stayed true to their identity in a year of profound change. City of Hope is a national cancer institute dedicated to making a difference in the lives of people with cancer, diabetes and other illnesses.
Listen as Scott Archimbaud, Associate Vice President of Community Philanthropy and Engagement at City of Hope and Alyson Sprafkin, Senior Executive Director of Signature Events Development explain how they navigated the choice points and conundrums of 2020 while growing their  Walk For Hope peer-to-peer event.
In a year and setting where it could have been easier to cancel the event, City of Hope rallied their community of hope helpers to have one of the most successful peer-to-peer events of 2020 – making it possible for City of Hope to continue their groundbreaking research in innovative treatments for breast and gynecological cancers. 
Tune in to the conversation as we explore: 
  • [19:25] Leading through uncertainty 
  • [27:50] Servant leadership - leaders serve people
  • [33:00] The power of passion in a peer-to-peer world 
  • [35:03] And, how 2020 will help inform the decisions for City of Hope’s 2021 events 
May this conversation inspire you to activate the hope wherever you are.


Thank you so much for tuning in! And, if you like what you hear, please rate and review the podcast. And, please share the episode - it really makes a huge difference. We'll be back next week with another great conversation with another amazing conscious leader, Matt Navarro from Stanley Products.    

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Conscious Conversations With Leaders Like You

Ep27 Scott Archimbaud

Scott Archimbaud’s career in peer-to-peer fundraising spans 30 years during which time he’s been responsible for events raising a total of $800 million+.   Currently and for the last four years, he has served as Associate Vice President of Community Philanthropy and Engagement for City of Hope.  Prior to City of Hope, Scott spent nearly 25 years at March of Dimes in a succession of positions which culminated in serving as national Vice President of March for Babies which, at the time, raised over $100 million a year and provided half of the organization’s annual budget. In between those positions, he consulted for such diverse organizations such as It Gets Better, the American Red Cross and the Generosity Series.  Scott currently lives West Hollywood, CA with his husband Patrick Douglass. 

Ep27 Alyson Sprafkin

Alyson Sprafkin is Senior Executive Director, Signature Events Development, at City of Hope in Duarte, California (Los Angeles County).  Since assuming this role in June 2017, Alyson has revamped the peer-to-peer Signature Events program to increase revenue, maximize donor and participant cultivation and increase awareness consistent with City of Hope’s evolving footprint.  From 2016 to 2019, Alyson more than doubled revenue for City of Hope’s flagship Signature Event campaign, the Los Angeles Walk for Hope.  In 2020, Alyson quickly pivoted Walk for Hope to a virtual campaign that retained over 80% of the 2019 revenue. 

Before joining City of Hope, Alyson spent over five years with March of Dimes, where she ultimately served as Senior Development Manager for the L.A. Market March for Babies campaign.  Prior to her fundraising career, Alyson practiced law for ten years with a focus on family law litigation.  Alyson earned her B.A. in English/Psychology from the University of Maryland Honors College and her J.D. from the Benjamin N. Cardozo School of Law and is admitted to the California bar and the U.S. District Court, Central District of California.

Originally from Baltimore, Alyson has called Los Angeles home for nearly 20 years and currently resides in the Silver Lake neighborhood with her husband (Mike), two sons (Dyson and Auggie), and Huskydoodle (Dodger Dog).  When she is not working, Alyson enjoys running, reading and cheering for her beloved Los Angeles Dodgers.

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