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Taking a Stand for Nature

The Plenty Team
May 29, 2018

Celebrate World Wildlife Day 2020 with Panda Paddle

World Wildlife FundAt Plenty, our vision is our name – a world in which there is Plenty for everyone. “World” is a key and deliberate part of that statement because we deeply believe in the connectedness of ourselves, the planet, and all of its inhabitants. That’s why we are proud to honor World Wildlife Day by sharing our immense gratitude for our work with World Wildlife Fund, an organization with 50 years of experience protecting the natural world and all it generously provides us.
We've worked extensively with the conscious leaders at World Wildlife Fund, facilitating their marketing and fundraising teams through a deep, thoughtful strategic planning and concept development process. That hard work came to fruition in late 2018 through their newest peer-to-peer fundraising event, Panda Paddle. 

Panda Paddle is an event that blends world-class competition in the fastest growing water sport in the world with a world-changing cause. Jon Cass, WWF’s fundraising manager, says that “Panda Paddle is an invitation for participants to race in nature, for nature and compete to conserve.” 

From experienced athletes to first time paddlers, Panda Paddle participants will channel their energies equally into fundraising for WWF and paddling a 10km or 5km course in beautiful San Diego, California. The courses are designed for recreational and experienced paddlers to do individually or with a team. The event culminates in a land-based, fully sustainable festival with music, food and family-friendly experiences.  You can also participate wherever you live with the virtual option. 

We invite you to learn more about this innovative, sustainable, and important event, now in its third season, at We hope you'll participate to support our planet in honor of World Wildlife Day. In the words of WWF, “Take a stand for the world's waters, animals, and wild places.”

We are so proud to work with clients like World Wildlife Fund and can’t wait to watch Panda Paddle continue to create a balanced world for people and wildlife alike.

When you're ready to take your own stand for a cause that moves you, we can help you clarify strategy, refine your peer-to-peer, or create breakthrough innovation. Let's talk.


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